Account-Based Marketing Will Elevate, Not Eclipse, Lead-To-Revenue Management

Account-Based Marketing (ABM) Is The Next Chapter In B2B Marketing Automation
October 18th, 2016
With Contributors:
Peter O'Neill
Allison Snow
Matthew Camuso
and Kara Hartig


The explosion of interest in ABM creates uncertainty for business-to-business (B2B) marketers who have invested in marketing automation to optimize their lead-to-revenue processes. Does ABM replace lead-to-revenue management (L2RM)? In this report, we wil

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