Adapting To Media Fragmentation In Europe
The Impact Of Media Fragmentation Patterns On Communication Strategy
August 1, 2011
Why Read This Report
Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time consumers say that they spend with online media, including widespread adoption of social activities and greater dependence on their mobile phones. To get a better understanding of how media fragmentation is affecting the region, Forrester has developed an index that will help marketers navigate regional and local consumer behavior to better inform their media and promotional plans.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Models and Calculators
- Calculating The Media Fragmentation Index
The State Of Consumers And Technology: Benchmark 2015, Canada
January 25, 2016 | Gina Fleming
Getting The Green Light For Marketing Mix Optimization
December 8, 2014 | Jim Nail