Adaptive Intelligence: Assess Your Readiness

April 18th, 2014

Fatemeh Khatibloo

James Staten

Eve Maler

With contributors:

Carlton A. Doty , Sarah Takvorian

Summary

Firms today have the false belief that they can create a 360-degree view of their customers with just the data they own. But this means they miss out on valuable insights from partners and complementary businesses that also know something about the same customers. Taking a collaborative approach to organizational and customer insight is what Forrester calls adaptive intelligence. But is your company ready to take such an approach? This report helps you determine where you fall on the adaptive intelligence maturity continuum and identify the key areas in which you must invest to evolve.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.