Trends Report

Add A Digital-Centric Lead Agency To Your RFP

Use Three Business Criteria To Guide Your Shortlist

November 29th, 2016
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:
Brigitte Majewski , Stephanie Liu , Laura Glazer

Summary

"The Forrester Wave™: Lead Agencies, Q4 2016" evaluated eight of the top agencies leading brand experience, creative strategy, and campaign development across both traditional and digital marketing touchpoints. However, specific business scenarios expand the consideration set to include lead agencies that lean more heavily into digital. This report provides B2C marketers with an incremental list of digital-centric agencies that, under select circumstances, can also play the role of lead agency.

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