Save or Share this Report

For Customer Experience Professionals

Adobe's Challenge To Marketers Will Require That They Join Forces With CX Pros

Adobe Summit 2018 Charts The Right Path — But One That Will Need Deeper Customer Centricity For Success

April 10, 2018

Primary author headshot

Authors

Why Read This Brief

Forrester attended Adobe's 2018 Summit for digital marketers to understand the vendor's vision and product enhancements and how they align with the customer goals for which CX and UX pros advocate. This short report summarizes the event's key announcements, points out the obstacles Forrester believes Adobe and its own customers must overcome to make the vision a reality, and offers advice for CX pros on how to partner with their marketing colleagues to help.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Recommended Research