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For Application Development & Delivery Professionals

Adopt Product Management To Connect Design And Development

Remedy The Design-Development Disconnect With A Triad Model

September 6, 2019


Why Read This Brief

Ever since Steve Jobs took the stage and wowed the world with the iPhone, the software market has recognized the importance of experience design (XD). But many application development and delivery (AD&D) teams struggle to effectively incorporate XD into the software development process due to organizational silos. Read this report to recognize the issues these silos can cause, and learn established product management practices that effectively bring these two disciplines closer together to achieve superior product development and outcomes.

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