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For B2B Marketing Professionals

Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime

Focus On People, Not Companies, To Increase Advocate Engagement

September 28, 2015

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Why Read This Report

Word of mouth and peer testimony are powerful business-to-business (B2B) marketing tools, with social, mobile, and the steady move to subscription-based business models making advocacy all the more important. Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

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Table of Contents

  • The Digital Age Raises The Importance Of Customer Goodwill
  • Advocate Marketing Turns Goodwill Into Valuable Engagement
  • RECOMMENDATIONS

  • Identify Audience And Purpose To Make Advocate Marketing Flourish
  • Supplemental Material
  • Related Research Documents

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