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For B2C Marketing Professionals

Agency Roster Reboot

Prepare Now To Reconfigure Your Interactive Agency Roster In 2013

May 9, 2012

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Why Read This Report

Interactive marketing has matured and mainstreamed as a key element of the marketing mix, but brands' relationships with their interactive agencies haven't. The continuing growth of interactive will create additional complexity and challenges in optimizing results and efficiently coordinating across the agency roster. This report helps you prepare to assess and restructure your agency roster and ensure you align those changes with your organization's needs and capabilities.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Digital Marketing Mainstreams, Matures, And Expands
  • The Time Has Come For A Clean Slate
  • WHAT IT MEANS

  • The Beginning Of The End Of "Interactive" Marketing
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