Agency Roster Reboot
Prepare Now To Reconfigure Your Interactive Agency Roster In 2013
May 9, 2012
Why Read This Report
Interactive marketing has matured and mainstreamed as a key element of the marketing mix, but brands' relationships with their interactive agencies haven't. The continuing growth of interactive will create additional complexity and challenges in optimizing results and efficiently coordinating across the agency roster. This report helps you prepare to assess and restructure your agency roster and ensure you align those changes with your organization's needs and capabilities.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Digital Marketing Mainstreams, Matures, And Expands
- The Time Has Come For A Clean Slate
WHAT IT MEANS
- The Beginning Of The End Of "Interactive" Marketing
- Related Research Documents
The US Customer Experience Index, Q3 2015
October 5, 2015 | Megan Burns
Brief: Three Reasons To Consider Alternatives For Cross-Channel Campaign Management
May 14, 2015 | Rusty Warner
How Interactive Marketers Should Ask Users For Data
October 5, 2011 | Ari Osur