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For B2C Marketing Professionals

Align With Consumers' Values To Win Their Hearts And Wallets

Follow Three Steps To A Resonant And Relevant Values Framework

April 6, 2017


Why Read This Report

A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketing leaders should read this report to learn how to identify and prioritize relevant values that resonate with their consumers, authentically integrate those values across the organization, and help build the evidence-based case to earn consumers' and stakeholders' trust.

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Table of Contents

  • Consumers Take Brands To Task According To Their Belief Systems
  • Build Your Customers' Values Into Your Brand
  • What It Means

  • Values-Based Transformation Is The Post-Digital Transformation
  • Supplemental Material
  • Related Research Documents

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