Trends Report

Align With Consumers' Values To Win Their Hearts And Wallets

Follow Three Steps To A Resonant And Relevant Values Framework

April 6th, 2017
Jim Nail, null
Jim Nail
Henry Peyret, null
Henry Peyret
With contributors:
Brigitte Majewski , Stephanie Liu , Alex Cullen , Anjali Lai , Diane Lynch


A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketing leaders should read this report to learn how to identify and prioritize relevant values that resonate with their consumers, authentically integrate those values across the organization, and help build the evidence-based case to earn consumers' and stakeholders' trust.

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