Report

Align With Consumers' Values To Win Their Hearts And Wallets

Follow Three Steps To A Resonant And Relevant Values Framework
April 6th, 2017
With Contributors:
Alex Cullen
and Diane Lynch

Summary

A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketin

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