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For B2C Marketing Professionals

An Interactive Marketer's Introduction To Web Site Imagery That Builds Brands

September 19, 2008

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Authors

  • By Christine Spivey Overby

Why Read This Report

Web site imagery builds brands when it is both helpful and engaging. Interactive marketers should work with their customer experience counterparts to ensure that Web site imagery supports brand attributes and follows basic design principles such as contrast, repetition, and emphasis. Because marketers can repurpose images in other interactive campaigns, strong Web site imagery yields brand-building benefits beyond the site.

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