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For B2C Marketing Professionals

An Interactive Marketing Introduction To The State Of Consumers And Technology, 2008

August 8, 2008

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Authors

  • By Christine Spivey Overby

Why Read This Report

Consumers of all ages increasingly spend more time engaged with technology. In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, Interactive Marketers can see where consumers spend their time, which technologies they use, and how they spend their money; all through the lens of generational differences and similarities.

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