An Introduction To Latin American Online Consumers

June 11th, 2010

Roxana Strohmenger

With contributors:

Tamara Barber , Reineke Reitsma , Erica Sorensen

Summary

Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists, with a large proportion of metropolitan consumers still not connected to the Internet yet. This report provides a snapshot of how metropolitan Brazilians and Mexicans are engaging with the Internet. It also outlines key factors that market research professionals must keep in mind regarding when and how they can reach their company's target audience within each Latin American market.

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