An Overview Of Enterprise Feedback Management Vendors And Their Capabilities
The Technology Tool That Will Help Market Insights Professionals Bring The Research Data Streams Within The Organization Together
March 1, 2011
Why Read This Report
Companies are in a unique position today: They have an unprecedented ability to collect information about their customers through various channels. However, what has arisen from what one would consider a gold mine of information is actually a pain point. Data and knowledge are collected at different levels of the organization and are not shared or made accessible across departments. And the rise of do-it-yourself (DIY) capabilities across the organization only amplifies the problem. This report helps market insights professionals understand how to leverage technology tools like enterprise feedback management (EFM) to bring all research data streams together and provides an overview of the current EFM vendors and their capabilities.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- The Data Explosion Brings Organizational Pain Points To The Forefront
- Focusing On Key Differentiators Will Help In The EFM Vendor Selection Process
- Use The POST Methodology To Successfully Bring EFM Into The Organization
- Supplemental Material
- Related Research Documents
How Firms Organize Their Customer Intelligence Function
August 25, 2010 | Dave Frankland
The State Of Customer Analytics 2016
July 20, 2016 | Brandon Purcell
Marketing Strategy For The Mobile Mind Shift
March 15, 2016 | Jennifer Wise