Data Overview Report

An eBusiness And Channel Strategy Introduction To The State Of Consumers And Technology, 2008

August 4th, 2008
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer

Summary

Forrester has released its annual guide to US device adoption and forecasts, demographics, and technology attitudes and behaviors. This year's report offers a generational analysis to show key differences among Gen Y (ages 18 to 28), Gen X (ages 29 to 42), Boomers (ages 43 to 63), and Seniors (ages 64 and older). The report is a critical tool for eBusiness and channel strategy professionals who need to understand changing customer buying and service behavior. It provides adoption data on online shopping, banking, investing, media, travel, and healthcare that can help eBusiness and channel strategy professionals build forecasts, justify online investments and guide online and multichannel road maps.

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