Skip to main content

Save or Share this Report

An eBusiness And Channel Strategy Introduction To The State Of Consumers And Technology, 2008

August 4, 2008

Primary author headshot

Authors

Why Read This Report

Forrester has released its annual guide to US device adoption and forecasts, demographics, and technology attitudes and behaviors. This year's report offers a generational analysis to show key differences among Gen Y (ages 18 to 28), Gen X (ages 29 to 42), Boomers (ages 43 to 63), and Seniors (ages 64 and older). The report is a critical tool for eBusiness and channel strategy professionals who need to understand changing customer buying and service behavior. It provides adoption data on online shopping, banking, investing, media, travel, and healthcare that can help eBusiness and channel strategy professionals build forecasts, justify online investments and guide online and multichannel road maps.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research