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For Application Development & Delivery Professionals

Analyzing The Value Of Responsive Web Design Can Be Messy

June 6, 2014

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Why Read This Report

Digital experience leaders turn to responsive web design (RWD) to meet their customer's rapidly-growing multidevice demands. Unfortunately, RWD takes longer than traditional desktop design-development, responsive development skills command a higher wage, and older digital delivery systems (e.g., web content management [WCM]) don't always natively support responsive templates and workflows. Given the higher costs, budget holders are pushing RWD leaders to prove value and return on investment (ROI). This report discusses the strategies digital experience leaders need to embrace to show value via a "one-web" message.

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Table of Contents

  • ROI Analysis Is A Tangled Mess In A Red-Hot Digital Landscape
  • Focus On Value Measurement And Communication
  • WHAT IT MEANS

  • The Long View: RWD Is The Cost Of Business In A Multidevice World
  • Supplemental Material
  • Related Research Documents

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