Digital experience leaders turn to responsive web design (RWD) to meet their customer's rapidly-growing multidevice demands. Unfortunately, RWD takes longer than traditional desktop design-development, responsive development skills command a higher wage, and older digital delivery systems (e.g., web content management [WCM]) don't always natively support responsive templates and workflows. Given the higher costs, budget holders are pushing RWD leaders to prove value and return on investment (ROI). This report discusses the strategies digital experience leaders need to embrace to show value via a "one-web" message.