Analyzing The Value Of Responsive Web Design Can Be Messy

June 6th, 2014

Mark Grannan

With contributors:

Stephen Powers , Jeffrey Hammond , Peter Sheldon , Steven Kesler

Summary

Digital experience leaders turn to responsive web design (RWD) to meet their customer's rapidly-growing multidevice demands. Unfortunately, RWD takes longer than traditional desktop design-development, responsive development skills command a higher wage, and older digital delivery systems (e.g., web content management [WCM]) don't always natively support responsive templates and workflows. Given the higher costs, budget holders are pushing RWD leaders to prove value and return on investment (ROI). This report discusses the strategies digital experience leaders need to embrace to show value via a "one-web" message.

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