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For B2B Marketing Professionals

Anchor Sales And Marketing Alignment With Revenue Growth Analytics

Best Practices To Collaborate On Analytics That Supports Growth

May 30, 2018

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Why Read This Report

Analytics programs can be linchpins to revenue growth. But, too often, marketing and sales teams, operating with different perspectives and practices, fail to optimize the ROI of analytics efforts. Salespeople remain unconvinced when analytics challenges their existing assumptions; marketers unveil early-stage sales metrics that miss the mark. This report provides B2B marketers with best practices for leveraging analytics as a basis of collaboration between sellers, marketers, and other stakeholders to drive revenue growth.

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Table of Contents

  • Sales And Marketing Teams Don't Align On The Use Of Analytics
  • Synchronize Strokes With Revenue Growth Analytics
  • Recommendations

  • Steer Your Analytics Resources Toward Revenue Growth
  • Supplemental Material
  • Related Research Documents