Decision Tool

Apple iPads: Ego Over Ergo

July 16th, 2010
John Brand, VP, CIO Exec Partner
John Brand VP, CIO Exec Partner

Summary

Apple iPads are rapidly gaining attention in the consumer world, forcing enterprise IT to re-evaluate tablets as a potentially supported business device. Springboard Research believes that Apple iPads have become the new "ego" device, rather than being an appropriate "ergo" device. That is, consumers have become so enamoured by the device, as a status symbol, that they overlook the basic shortfalls of the tablet-based form factor.

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