Save or Share this Report

For Application Development & Delivery Professionals

Application Delivery Must Enter The Age Of The Customer

A Roundtable Discussion With Forrester Analysts

August 25, 2011

Primary author headshot


Why Read This Report

Customers have more power today than ever before. They have tremendous influence and reach through social media, more options and choices for whom to buy from, and high expectations about how they want to be served. Enterprises are enthusiastically embracing this new reality and entering into the "age of the customer," driving a dramatic increase in their focus on the customer experience. Application development and delivery (AD&D) professionals delivering software that serves customers or affects the customer value chain are caught up in this trend as they strive to meet ambitious new requirements to delight customers. To thrive in this new era, app delivery pros must: 1) put customers and their needs and wants at the center of their approach; 2) develop stronger design capabilities and practices to deliver great customer experiences; 3) empower their business colleagues to further improve the customer experience; and 4) build alliances with customer-focused change agents across the firm to break out of their silo and organize to better serve customers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Welcome To The Age Of The Customer — Application Delivery Must Respond
  • Best Practices In User Experience Design
  • Application Delivery Must Change To Address The Age Of The Customer

  • You Must Respond To The Age Of The Customer
  • Related Research Documents