Apply Best Practices To Mobile Business Initiatives

September 1st, 2016

Julie Ask

With contributors:

Martin Gill , Laura Naparstek , Jaclyn Galan , Peter Harrison

Summary

This report highlights best practices for eBusiness and channel strategy executives responsible for using mobile to drive commerce and deliver services to customers. In an FAQ format, we address long-standing issues such as how to make technology decisions and what performance metrics you should use. We also answer common questions about mobile's growing maturity, importance, and role within the overall digital business transformation efforts underway within your company. This is an update of a previously published report; Forrester has updated the mobile executive data and advice about using mobile apps and mobile websites.

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