Save or Share this Report

For Infrastructure & Operations Professionals

Apply Technology Business Management To Shift From Tech Cost To A Tech Value Conversation

January 15, 2015


  • By Eveline Oehrlich,
  • Jean-Pierre Garbani
  • with Chip Gliedman,
  • Megan Doerr

Why Read This Report

Your firm's customers, channels, and competitors are digital — which means that your company must use technology to differentiate. That requires infrastructure and operations (I&O) leaders to shift the conversation from costs and "feeds and speeds" to how the technology will enable the innovations the firm will use to win, serve, and retain their customers. To enable a transformation journey around the optimization of "running the business" with technology and "changing the business" with technology means that I&O teams and professionals must adopt their own technology business management strategy to provide the information needed to make the right decisions about the provisioning and use of technology, people, and processes around both the IT and business technology (BT) agenda. To start, I&O teams must provide transparency into the technology resources and linkage to the business processes supported. This application and adoption of transparency to run and change the value of technology for the business is called technology business management (TBM) and its impact and steps are described within this report.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).