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For CIOs

Applying Forrester's Best Research To Help You Be An Innovation Leader

May 31, 2017

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Why Read This Report

Since 2002, Forrester has been doing primary research on how firms innovate successfully. But as the age of the customer accelerates the urgency to innovate, the breadth of our research has kept pace. This document provides an overview of Forrester's take on innovation and a road map to the key documents that you can use to dive deep into those issues most critical to your agenda.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • As Innovation Adoption Accelerates, So Must The CIO's Innovation Role
  • Sustaining Innovation Over Time Requires Four Best Practices
  • 1. Adopt An Innovation Process, Enabling Creativity And Value Delivery
  • 2. Leverage An Innovation Ecosystem, Spanning The Firm And Partners
  • 3. Develop An Innovation Culture That Embraces Creativity
  • 4. Adopt Tools For Collaboration, Process, And Idea Management
  • Related Research Documents

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