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Applying Forrester's Empowered Customer Segmentation

North American Consumer Technographics®

August 15, 2016

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Why Read This Report

Empowered customers are driven by today's culture of experimentation, a lust for recognition, and an ever-growing number of devices, connections, and information streams. Forrester's Empowered Customer Segmentation measures how consumers are evolving — and applies this to specific brands to indicate both the consequences of empowerment and opportunities to strengthen critical customer relationships. Here, we put the segmentation into action: We show how it anticipates churn and signals opportunities to engage a company's most demanding segments.

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Table of Contents

  • Your Empowered Customers Continue To Evolve
  • How Forrester Can Help

  • Technographics 360 Delivers A Comprehensive View Of Consumers
  • Supplemental Material
  • Related Research Documents

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