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Applying Forrester's Empowered Customer Segmentation

North American Consumer Technographics®

August 15, 2016

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Why Read This Report

Empowered customers are driven by today's culture of experimentation, a lust for recognition, and an ever-growing number of devices, connections, and information streams. Forrester's Empowered Customer Segmentation measures how consumers are evolving — and applies this to specific brands to indicate both the consequences of empowerment and opportunities to strengthen critical customer relationships. Here, we put the segmentation into action: We show how it anticipates churn and signals opportunities to engage a company's most demanding segments.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Your Empowered Customers Continue To Evolve
  • How Forrester Can Help

  • Technographics 360 Delivers A Comprehensive View Of Consumers
  • Supplemental Material
  • Related Research Documents

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