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For B2C Marketing Professionals

Applying The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

How To Identify The Right DMP Vendor For Your Business

August 13, 2019

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Why Read This Report

In July 2019, we published a Forrester Wave™ evaluation of data management platforms (DMPs) in Asia Pacific. We used 39 criteria to evaluate 10 vendors, both global and country-specific ones. In this report, we compile the additional insights that DMP customers shared with us during the evaluation process. Highlights include what drives buyers to select (or leave) a vendor and how DMP buyers should go about applying the Forrester Wave to their organization's specific needs and preferences.

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Table of Contents

  • DMP Customers Value Relevance To Their Country And Use Cases
  • Prioritize Market Coverage And Use Cases In DMP Buying Decisions
  • Recommendations

  • Embrace A Long-Term Mindset For Your DMP Investments
  • Related Research Documents

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