Trends Report

Asia Pacific Budgets And Priorities In 2014

Customer Obsession Gains Urgency Among CIOs

May 16th, 2014
Tim Sheedy, null
Tim Sheedy
With contributors:
Zhi-Ying Barry , Michael Barnes

Summary

As Asia Pacific technology market growth continues to come under pressure in 2014, customer obsession is becoming increasingly important for CIOs — just as for CEOs, department heads, and government ministers. However, not enough technology leaders are taking action to address customer obsession; Forrester's latest survey data indicates that customer-centric technology initiatives are far down on tech leaders' priority lists. CIOs need to translate their company's business priorities into tangible technology initiatives if they want to become strategic partners to business leaders in their organizations or departments. By illuminating the technology spending priorities of CIOs in Asia Pacific, this report highlights the gaps that technology leaders in the region will need to address in order to succeed in the age of the customer.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.