Data Snapshot

Asia Pacific Channels: Indian Tiger, Chinese Dragon

Indian Partners Outpace Chinese

November 28th, 2012
Jonathan Silber, null
Jonathan Silber
Tirthankar Sen, null
Tirthankar Sen
With contributors:
Bradford J. Holmes , Sophia I. Vargas

Summary

China and India are two of the largest emerging markets with strong economic growth. China represents the third largest single country tech market by market size; India ranks 11th. Homogenous global channel programs exported from the West must be upended and localized in these two emerging markets to account for diverse cultural and market dynamics.

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