Trends Report

Asia Pacific Companies Embrace Customer Analytics, Part 1

Market Conditions Shape Analytics Priorities

October 15th, 2014
Michael Barnes, null
Michael Barnes
With contributors:
Srividya Sridharan , Zhi-Ying Barry

Summary

Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Business and technology management leaders in Asia Pacific (AP) are actively looking to better leverage customer data and advanced analytics to increase marketing effectiveness and improve the customer experience (CX). But many AP firms still lag in their understanding of customer analytics and lack the skills and ability to execute. This report — the first in a series examining the state of customer insights in Asia Pacific — focuses on customer analytics priorities. CI professionals can use this analysis to better plan their customer analytics-related strategies and initiatives across the region.

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