Data Snapshot

Asian Business Leaders Increasingly Lead Tech Buying Processes

October 17th, 2012
Tirthankar Sen, null
Tirthankar Sen
With contributors:
Frederic Giron , Dane Anderson , Abhinav Dhruwa

Summary

In Asia, the CIO no longer has sole responsibility for making tech investment decisions. Consumerization and the increasing role of technology as a business enabler are pushing business stakeholders to have a stronger influence on tech purchases. Based on recent Asia Pacific Forrsights data, this report takes a look at what these changes mean for tech vendors in Asia and how they need to fine-tune their go-to-market strategies.

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