Trends Report

Assess Your Digital Disruption Readiness Now

Just How Ready Is Your Company For Digital Disruption?

March 5th, 2013
Cory Munchbach, null
Cory Munchbach
With contributors:
James McQuivey, PhD , Alexandra Hayes

Summary

Digital disruption is enveloping businesses the world over, regardless of industry or category. Your company has two options: Disrupt yourself or be disrupted. This report introduces Forrester's digital disruption readiness assessment, a tool for business leaders to benchmark their firms against the growing competition. Armed with this assessment, executives can identify the changes they have to initiate not only to survive but also to exploit the rising force of digital disruption.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.