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For B2B Marketing Professionals

Assessing Your Content Management Processes And Organization

November 1, 2012

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Authors

  • By Peter O'Neill
  • with Bradford J. Holmes,
  • Sophia I. Vargas

Why Read This Report

B2B marketers across all industries are investing more into creating digital content to generate new business opportunities, nurture existing sales or marketing leads, and to encourage deeper customer engagement. They realize that delivering an effective content marketing strategy is now a critical differentiation imperative as they align with the customer life cycle. However, how do they know if they are paying attention to the right things? What differentiates an effective content marketing strategy from an unsuccessful one? Forrester has interviewed marketers from more than 50 companies about their content management processes and organization and has identified six key indicators of process and organizational maturity.

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Table of Contents

  • Digital Marketing Success Depends On Content
  • Content Strategy Varies By Portfolio And Customer Complexity
  • Content Strategy Includes Processes And Organizational Structure
  • Criteria For Content Management Maturity
  • RECOMMENDATIONS

  • Audit Your Content And Your Content Management Strategy
  • Supplemental Material
  • Related Research Documents