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For Customer Insights Professionals

At A Glance: Use AI To Focus B2B Insights On The Human Imperative

Boost Buyer Experiences With Empathy, Engagement, And Emotion

August 8, 2019

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Why Read This Brief

Artificial intelligence is a hot topic: Techniques are more sophisticated than ever, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to know their customers, but AI is here to assist. This report is a two-page overview that highlights the key technologies and new approaches companies should take to master customer insights using AI. It includes links to related reports in this stream of research.

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