Trends Report

At A Glance: Use AI To Focus B2B Insights On The Human Imperative

Boost Buyer Experiences With Empathy, Engagement, And Emotion

August 8th, 2019
Allison Snow, null
Allison Snow
Emily Miller, null
Emily Miller


Artificial intelligence is a hot topic: Techniques are more sophisticated than ever, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to know their customers, but AI is here to assist. This report is a two-page overview that highlights the key technologies and new approaches companies should take to master customer insights using AI. It includes links to related reports in this stream of research.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.