Technology outages are a fact of life, and no company can prevent them completely. Although most companies plan for failure, they typically focus on fast technology recovery only. Customer-obsessed companies also focus on the people and process changes required to keep customers and employees informed and engaged throughout an outage. Amazon Web Services' recent Simple Storage Service outage disrupted services at Atlassian, a collaboration software company; however, Atlassian used its own ChatOps tools to recover quickly while minimizing customer impact.