Decision Tool

Attempting To Define Enterprise 2.0

July 23rd, 2008
John Brand, VP, CIO Exec Partner
John Brand VP, CIO Exec Partner

Summary

Hydrasight notes a rising market interest in Asia Pacific for "Enterprise 2.0" -- although not necessarily purchasing activity. Like many industry terms, we believe that Enterprise 2.0 refers more to a cultural change rather than a new technology solution or market category. Organisations must therefore ensure that they understand the reasoning behind their use of the term and remember the adage "be careful what you ask for."

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