Trends Report

Audience Data Management: A Must-Have For Publishers

It's Not Just For Buyers Anymore

January 11th, 2011
Michael Greene, null
Michael Greene
With contributors:
Emily Riley , Joanna O'Connell , Angie Polanco

Summary

As digital publishers dive into audience selling opportunities, managing disparate audience data sources is becoming a necessity. New data management platforms promise to help publishers more easily build lucrative audience segments, but publishers must tread carefully into a landscape littered with unproven vendors and channel conflicts.

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