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For CMO Professionals

Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession

Learn From Firms That Benchmark Themselves Against Their Peers

September 18, 2017

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Why Read This Report

Forrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand (ANZ). CMOs can use this research to understand the habits of firms at different maturity levels and apply the lessons learned to their own efforts to become customer-obsessed.

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Table of Contents

  • Customer Obsession Is More Than Just Good Customer Experiences
  • ANZ Firms Struggle In Four Key Areas
  • Segmenting Firms Provides A Granular Action Plan
  • Regional Perceptions Affect Culture Scores
  • Recommendations

  • Benchmark Your Organization And Act
  • Supplemental Material
  • Related Research Documents

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