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For B2B Marketing Professionals

Automate Your End-To-End L2RM Process

March 29, 2016

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This is the Tools And Technology report in The Lead-To-Revenue Playbook For 2017.

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Authors

  • By Lori Wizdo
  • with Peter O'Neill,
  • Matthew Camuso,
  • Rachel Birrell

Why Read This Report

Myriad marketing automation vendors are vying to claim leadership in providing the software platforms to automate the lead-to-revenue management (L2RM) process. These vendors are integrating broad-reaching capabilities across a swath of marketing and sales automation categories to meet this need while streamlining and integrating the work of sales and marketing. This report helps B2B marketing professionals — and L2R marketers in all industries — understand the various marketing technologies required to automate their lead-to-revenue process. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.

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Table of Contents

  • B2B Marketers Struggle To Automate The New L2RM Process
  • You Must Define Your Own L2RM Business System
  • Consider Both Present And Future In Your L2RM Technology Choices
  • Recommendations

  • Match Tools And Vendor Capabilities To Your Needs And Readiness
  • Related Research Documents

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