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For Infrastructure & Operations Professionals

Avoid Making These 10 Mistakes With Your Retail Customer Engagement Network

Not Understanding The Network's Role In Retail Technology Initiatives Torpedoes Their Value

August 24, 2015

Why Read This Report

To combat online retailers siphoning brick and mortar customers, physical retailers have ramped up resources to transform the generic physical store into an entity that can meet the challenges of digital disruption. Forrester's "Have You Built A Customer Engagement Network In Retail?" report laid out 17 retail initiatives to help the business transform the store into a digital store platform. This report highlights the 10 mistakes that retail technology management teams frequently make in supporting the emergence of the digital store platform, implementing enterprise fulfillment, deploying mobile point of service, and shifting the focus to service and convenience.

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Table of Contents

  • Digital Store Systems Require The Right Technology
  • Avoid Making These 10 Mistakes In Architecting Your Retail Network

  • The Bleeding Edge Is Scary, But Retailers Must Go There With Attitude
  • Supplemental Material
  • Related Research Documents

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