Why Read This Report
To combat online retailers siphoning brick and mortar customers, physical retailers have ramped up resources to transform the generic physical store into an entity that can meet the challenges of digital disruption. Forrester's "Have You Built A Customer Engagement Network In Retail?" report laid out 17 retail initiatives to help the business transform the store into a digital store platform. This report highlights the 10 mistakes that retail technology management teams frequently make in supporting the emergence of the digital store platform, implementing enterprise fulfillment, deploying mobile point of service, and shifting the focus to service and convenience.
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