B2B Buyers Mandate A New Charter For Marketing And Sales
Accelerate Alignment Or Get Left Behind
January 10, 2017
Why Read This Report
This report is a call to action for business-to-business (B2B) marketing and sales leaders to infuse new and creative ideas into their plans. A status quo approach no longer works in this environment. Go-to-market leaders must prioritize alignment between teams and embrace new organizational, collaboration, and compensation models to keep up with today's more empowered B2B buyers.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Despite Progress, Misalignment Persists
- Buyers Are No Longer Beholden To Salespeople
- Empowered B2B Buyers Mandate Tighter Alignment
- Putting The Buyer First Creates Cohesion
- Recommendations — It's Now Or Never
- Supplemental Material
- Related Research Documents
Millennial B2B Buyers Come Of Age
March 28, 2017 | Mary Shea
How B2B Marketing Automation Service Providers Help Drive Marketing Transformation
October 28, 2016 | Lori Wizdo
Use Third-Party Content To Attract And Persuade Elusive B2B Buyers
June 23, 2016 | Laura Ramos