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For B2B Marketing Professionals

B2B Buyers Mandate A New Charter For Marketing And Sales

Accelerate Alignment Or Get Left Behind

January 10, 2017


Why Read This Report

This report is a call to action for business-to-business (B2B) marketing and sales leaders to infuse new and creative ideas into their plans. A status quo approach no longer works in this environment. Go-to-market leaders must prioritize alignment between teams and embrace new organizational, collaboration, and compensation models to keep up with today's more empowered B2B buyers.

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Table of Contents

  • Despite Progress, Misalignment Persists
  • Buyers Are No Longer Beholden To Salespeople
  • Empowered B2B Buyers Mandate Tighter Alignment
  • Putting The Buyer First Creates Cohesion
  • Recommendations

  • Recommendations — It's Now Or Never
  • Supplemental Material
  • Related Research Documents

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