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For B2B Marketing Professionals

B2B Consultant Sellers Reign In The 21st Century

Empower Your Sellers With Strategic Tooling

May 22, 2017


Why Read This Report

B2B sellers face buyers who increasingly prefer a self-guided journey. While simple commodity transactions can largely occur without direct sales interaction, for more highly considered purchases, B2B marketing and sales leaders must plan for buyers who require sophisticated, consultative, and technology-enabled salespeople. This report highlights the attributes and activities of a new breed of seller as well as the role innovative technologies play in elevating sellers' status and rebalancing the power dynamic with buyers.

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Table of Contents

  • B2B Seller Headwinds Prevail
  • The Rise Of The Consultant Seller
  • 21st Century Sellers Require A Modern Enablement Stack
  • Recommendations

  • Elevate Your Sellers By Focusing On People And Technology
  • Supplemental Material
  • Related Research Documents

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