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For Customer Insights Professionals

B2B Insights Deep Dive: Use AI To Activate Emotion

A Pragmatic Guide To Using AI To Influence Choices Along B2B Customer Journeys

August 8, 2019


Why Read This Report

Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to know their customers — but AI is here to assist. This report outlines the key opportunities in AI tech to help B2B insights pros understand how to appeal to emotional triggers in customers and prospects. This report is part of a three-piece series on humanizing B2B insights with AI through 1) empathy, 2) engagement, and 3) emotion.

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Table of Contents

  • B2B Pros Overlook The Critical Role Of Emotion In Customer Choices
  • AI Tech Uncovers Signals To Trigger Emotionally Positive Experiences
  • Recommendations

  • Apply AI To Existing Challenges
  • Supplemental Material
  • Related Research Documents

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