Skip to main content

Save or Share this Report

For B2B Marketing Professionals

B2B Digital Sales Transformation: Three Global Leaders Share Best Practices

Fuel Your Evolution With An Innovation Mindset

August 14, 2018


Why Read This Report

B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. We gleaned best practices from three global digital sales leaders at Cisco Systems, General Electric, and IBM to reveal three unifying elements of success. We also provide recommendations for how B2B firms of various shapes and sizes should move their sales forces forward. This is an update of a previously published report; Forrester reviews and updates reports periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • B2B Sales Forces Must Evolve To Keep Pace
  • Cisco Accelerates Progress Through Innovation And Collaboration
  • GE Centralizes And Collaborates To Achieve Change
  • At IBM, Data Scientists Enable Sales Lift
  • Recommendations

  • Take These Steps To Modernize Your Sales Force
  • Supplemental Material
  • Related Research Documents

Recommended Research