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For B2B Marketing Professionals

B2B Sales Force Digital Transformation: Three Global Leaders Share Best Practices

Fuel Your Evolution With An Innovation Mindset

July 26, 2017


Why Read This Report

B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. By gleaning best practices from three global digital sales leaders at Cisco Systems, General Electric (GE), and IBM, we highlight key themes of their endeavors in this report. We also provide recommendations for how B2B firms of various shapes and sizes should move their sales forces forward.

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Table of Contents

  • B2B Sales Forces Must Evolve To Keep Pace
  • Cisco Accelerates Progress Through Innovation And Collaboration
  • GE Increases Productivity With Centralization And Collaboration
  • At IBM, Data Scientists Enable Sales Lift
  • Take These Steps To Modernize Your Sales Force
  • Supplemental Material
  • Related Research Documents

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