Save or Share this Report

For B2B Marketing Professionals

B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level

August 9, 2011

Primary author headshot


Why Read This Report

Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US, European tech buyers' adoption of social media in the tech buying cycle has plateaued compared with 2010; although they continue to be more aggressive than their American counterparts. Social media is making European tech markets even more customer-centric, so tech marketing — the function best suited to sustain engagement across the whole customer life cycle — becomes key to competitive success. But business-to-business (B2B) tech marketers must also be sensitive to preference variations across Europe when planning and implementing their social media strategies.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Social Is Now Routine For European Tech Buyers

  • First, Vendors Must Listen…
  • …And Be Seen…
  • …To Be Heard
  • Related Research Documents