Report

B2B CMOs Must Evolve Or Move On

CMOs Stand At The Crossroads Of A Redefined Marketing Remit
July 3rd, 2013
With Contributors:
Luke Breckenridge
and David Cooperstein

Summary

Digital channels, online social activity, and rapidly evolving personal technology cause top business marketers to take on unfamiliar responsibilities in order to succeed. While new peer and boardroom attention energizes many of these leaders, they also e

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