Report

B2B Customer Experience Priorities In An Economic Downturn

Key Customer Usability Initiatives In A Soft Economy
February 19th, 2008
With Contributors:
Eric Brown
and Robert Muhlhausen

Summary

With the strong economy of the past few years, B2B firms have been under little pressure to improve site usability. Even in a solid business climate, the result of poor site usability is lost productivity, customer frustration, increased call center costs

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