Summary
Corporate website content initiates or advances business opportunities when it demonstrates a deep understanding of customers and their issues. Unfortunately, most B2B marketers still struggle to produce empathetic content that compels visitors to read further or take action. In our evaluation of 60 websites across 12 industries, nearly every website scored poorly. B2B marketing professionals should read this report to learn how to make website content more interesting, engaging, and empathetic to buyers.
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