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For B2C Marketing Professionals

Benchmark 2007: Communications And Commerce Outstrip Content Online

Online Activities: Users Engage Most With Photos

November 16, 2007

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Authors

  • By Charles S. Golvin
  • with Ellen Daley,
  • Remy Fiorentino,
  • Heidi Shey

Why Read This Report

Consumers enjoy an increasingly broad range of activities when online, yet the number of applications used by a majority of online consumers is very small: 94% use email and 54% research products for purchase. Communications comprise the most popular activities and appeal to a broad range of consumers, whereas the next most popular category, commerce, appeals primarily to Early Adopters. Photo-related activities are more popular than music and video online, yet they are more exclusive because nearly half of online photo enthusiasts don't engage with audio and video online.

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Also in Collection: State Of Consumers And Technology: Benchmark 2007

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