Advanced Search

Save Or Share This Report

For CIO Professionals

Benchmark 2007: Personal Devices Go Mainstream

Early Adopters Favor Personal Gadgets

September 18, 2007

Primary author headshot

Authors

  • By Charles S. Golvin
  • with Ellen Daley,
  • Remy Fiorentino,
  • Heidi Shey,
  • April Lawson

Why Read This Report

Digital devices continue their relentless growth into widespread adoption among North Americans. Mobile phones and digital cameras are the most popular personal devices — owned by 72% and 62% of North American adults, respectively. More than one-third of adults own a laptop today, and 9% plan to buy one in the coming six months. In the home, DVD players are nearly ubiquitous, and nearly three-quarters of households own a desktop computer. High-definition TV (HDTV) sets top the household device purchase list.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Also in Collection: State Of Consumers And Technology: Benchmark 2007

Recommended Research