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Benchmark 2007: Personal Devices Go Mainstream

Early Adopters Favor Personal Gadgets

September 18, 2007

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  • By Charles S. Golvin
  • with Ellen Daley,
  • Remy Fiorentino,
  • Heidi Shey,
  • April Lawson

Why Read This Report

Digital devices continue their relentless growth into widespread adoption among North Americans. Mobile phones and digital cameras are the most popular personal devices — owned by 72% and 62% of North American adults, respectively. More than one-third of adults own a laptop today, and 9% plan to buy one in the coming six months. In the home, DVD players are nearly ubiquitous, and nearly three-quarters of households own a desktop computer. High-definition TV (HDTV) sets top the household device purchase list.

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