Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Benchmark 2008: Forecast Growth Of Devices And Access In The US

North American Consumer Technographics

July 25, 2008

Primary author headshot


Why Read This Report

A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among household devices and services — those shared among household members — digital home technologies will see the most rapid growth in the coming five years. By 2013, more than half of US homes will have a home network and a majority will have a DVR. While three-quarters of US adults have a cell phone and a similar number are online, even these highly penetrated technologies still have room for growth in the coming five years.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).


Table of Contents

  • Digital Technologies Increasingly Pervade US Consumers' Lives
  • Household Device Growth Will Make The Digital Home Pervasive
  • The Five-Year Forecast: Household Devices, Access
  • Even Highly Penetrated Personal Devices Still Have Room To Grow
  • The Five-Year Forecast: Personal Devices
  • Supplemental Material