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Benchmark 2008: Forecast Growth Of Devices And Access In The US

North American Consumer Technographics

July 25, 2008

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Why Read This Report

A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among household devices and services — those shared among household members — digital home technologies will see the most rapid growth in the coming five years. By 2013, more than half of US homes will have a home network and a majority will have a DVR. While three-quarters of US adults have a cell phone and a similar number are online, even these highly penetrated technologies still have room for growth in the coming five years.

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Table of Contents

  • Digital Technologies Increasingly Pervade US Consumers' Lives
  • Household Device Growth Will Make The Digital Home Pervasive
  • The Five-Year Forecast: Household Devices, Access
  • Even Highly Penetrated Personal Devices Still Have Room To Grow
  • The Five-Year Forecast: Personal Devices
  • Supplemental Material